Audit specialists Byrd + Link asked me to create case studies which showcase what makes them different and keeps their clients coming back for more. They’ve spotted and filled a clever gap in the market: they only do audits, at a time when many accountancy firms are struggling to recruit or retain enough auditors in-house.

Byrd + Link also commissioned me to conduct micro interviews with 8 of their other clients, to put together testimonials which they now use across their marketing (from event displays to their website to LinkedIn). It’s amazing how much value you can extract in a 10-minute call!